History, program and challenges
JAM Brussels is the result of the refurbishment of a former architecture school into a unique place where you discover the art of living: 80 rock-and-roll rooms, a Japanese bath experience, and an open-air swimming pool!
The transformation of the former school of architecture took place under the guidance of architect Olivia Gustot and the hotel’s artistic director, Lionel Jadot.
The first JAM, an unexpected habitat with a rock-and-roll atmosphere and dynamic, urban artistic programming, was born. A complete refurbishment has allowed the creation of 80 rooms, a rooftop bar, and an open-air pool.
After acquiring the hotel in 2020, JAM Hotels has decided to push the sustainability aspect to the next level. Our approach and goal are to implement realistic step-by-step measures and improve year by year. It’s a hotel chain that will astonish and delight you!
Currently, JAM Brussels is in the process of obtaining a Green Key certification and has been audited in order to identify all energy improvement opportunities.
All the measures currently being implemented will make it possible, in the short and medium term, to measure and optimise our energy consumption, to limit our carbon footprint by banning the use of disposable consumables and by using environmentally friendly cleaning products, and develop a responsible and inclusive governance policy.
JAM occupies a privileged place in the artistic community. It has hosted a recording studio, and transformed its rooms for exhibitions of local craftsmen and Brussels designers during pandemic times. Since 2022 it has become a showcase for young Brussels artists thanks to the “LA NICHE” project in collaboration with Ateliers Lionel Jadot and the design schools of Brussels.
